Snegurochka and the Use of Her Image in the Transport Industry: A Folkloric Symbol in the Service of Technology The image of Snegurochka, the granddaughter of Grandfather Frost, a unique character of Russian folklore and literary tradition, is firmly associated with winter holidays. However, its functional use in high-tech industries such as transportation and cosmonautics represents an interesting cultural phenomenon that combines marketing, psychology, and "soft power." This process can be considered as the adaptation of the national cultural code to the tasks of the industrial and post-industrial era. Space Industry: A Symbol of "Cold" Precision and Hope In cosmonautics, where strict technical aesthetics prevails, the image of Snegurochka is used episodically, but always with a high semantic load. New Year traditions in space. Cosmonauts on the ISS often use attributes associated with Snegurochka when celebrating New Year: small figures, elements of the costume in the form of hats during festive communication sessions. This is psychologically important for creating a sense of celebration and connection with Earth in conditions of isolation. Snegurochka here acts as a symbol of home comfort and earthly joy, contrasting with the harshness of the cosmic vacuum. "Cosmic cold" as a metaphor. Popular science articles and presentations dedicated to research on cryogenic fuels (liquid hydrogen, oxygen) or work in open space sometimes use the visual image of the "icy maiden" to metaphorically denote extremely low temperatures. This makes complex technical information more accessible and memorable. Example of "soft power." In international projects, Russian participants may use the image of Snegurochka as a recognizable and non-confrontational national symbol during joint celebrations in space, thereby representing the Russian cultural tradition. Air Transport: Iconography and Branding of "Winter" Flights In civil aviation, the image of Snegurochka has found more practical ... Read more